POS (Point of Sale) advertising materials significantly boost sales and improve brand visibility in the retail space. As a key part of every marketing strategy, POS advertising materials uniquely capture the attention of target audiences and positively influence purchasing behavior. High-quality POS advertising materials create a memorable customer experience and powerfully highlight the identity of a brand as well as the core characteristics of a product and/or service. POS advertising materials inform customers about products, services, advertising campaigns, and seasonal promotions. They transform every retail space into an engaging environment.

Types of POS advertising materials

Both the construction and design of POS advertising materials can be completely personalised and aligned with the specific goals and needs of the brand, the specifications of the products, the particularities of the retail space, and/or the advertising campaign. POS advertising materials include Floor and Shelf Displays, Pallet Display Stands and Structures, Pallet Brandings, Promotional Basket Displays, Promotional Boxes, and innovative POS constructions that can feature LED lighting, 3D elements, audio effects, and more. DIMEko offers a wide variety of POS advertising materials, such as Automatic Floor Displays—self-assembling constructions that are quickly and easily positioned. Floor Displays of different configurations—constructions with and without plastic holders, with different number of shelves, and/or with product dividers. Both the loading capacity and dimensions can be completely customized. Shelf Displays are suitable for positioning in store checkout areas and/or on retail shelves. Pallet Display Stands and Structures are suitable for the showcase of voluminous products and product arrangements in larger retail spaces. Promotional Basket Displays—superbly durable constructions that allow the showcase of large quantities of products of all kinds. DIMEko also offers automatic, self-assembling Promotional Basket Displays. Promotional Boxes—suitable for a wide variety of advertising ideations and initiatives. DIMEko also offers multi-functional mockup boxes in significantly larger sizes that are suitable for trade shows, corporate events, and other advertising activations. They can also be used as advertising tables, decor, and have many other practical applications.

Investing in POS advertising materials will enhance the success and scope of your brand in many different ways.

• Boosted product visibility and improved brand presence: POS advertising materials engage target audiences at the point of sale and guarantee an increase in sales. Products stand out in the retail environment.
• POS advertising materials trigger impulse purchases in unmatched ways.

With over 23 years of experience, DIMEko is a proven leader and innovator in the production of POS advertising materials in Bulgaria and Europe. DIMEko’s production process stands out with meticulous attention to detail, the use of FSC®-certified, 100% sustainable materials - FSC® C150230, and the most cutting-edge technology machines for print and digital print. By entrusting DIMEko, the highest possible quality and durability, as well as a creative approach, are all guaranteed. Collaborate with industry experts and give your brand the competitive edge it deserves.