A bespoke POS solution comprising several interconnected elements that come together to create a complete engaging product stage at the point of sale
In today’s competitive retail environment, products must capture shoppers’ attention amidst an abundance of visual stimuli, promotional messages and competing brands. Effective POS solutions therefore do far more than simply showcase a product—they create a dedicated communication space that expresses the brand’s identity and directs attention towards a specific campaign.
Crafted by DIMEko, a captivating customized POS Theatralisation brings to life our long-standing client Kamenitza AD Bulgaria’s latest campaign for Madri Excepcional. The project combines a functional customised Pallet Display, a pedestal with dedicated product inserts, thematic 3D elements and clearly recognisable brand communication within a single cohesive advertising construction. The result is a complete visual composition that elevates the conventional product presentation and establishes a distinctive presence within the retail environment.
When communicating a product campaign at the point of sale, the primary challenge is to create a solution that can accommodate substantial product quantities while simultaneously capturing shoppers’ attention. For this project, the objective was to develop a POS construction that meticulously follows the visual identity of Madri Excepcional and creates a clearly recognisable branded space at the point of sale. POS Theatralisations combine design, structural engineering and manufacturing precision to transform a creative concept into a tangible physical presence in the retail space.
DIMEko develops bespoke POS solutions tailored to the specific product, campaign and retail environment. Every project undergoes a comprehensive process of structural planning, material selection and meticulous production to meet both visual and functional requirements. For projects such as POS Theatralisations, it is essential that the individual components work together to create a cohesive brand experience—from the shopper’s first visual encounter and interaction with the product display through to the final purchasing decision.
For Madri Excepcional, DIMEko developed a POS Theatralisation comprising several interconnected elements that come together to create a complete product stage:
- Customised Pallet Display: The Functional Foundation
At the centre of the construction is a customised Pallet Display with dimensions of 89 cm x 82 cm x 84 cm, designed to showcase substantial product stacks. The Pallet Display accommodates voluminous product quantities while establishing a dedicated branded space beyond conventional shelf positioning. Products remain clearly visible and easily accessible to shoppers without compromising the visual impact of the overall composition.
- Pedestal with Dedicated Customized Product Inserts: Enhanced Product Presentation
A pedestal with dedicated customized product inserts complements the main Pallet Display and provides an additional opportunity for a structured and visually engaging product presentation. Fully integrated into the project’s overall design, the pedestal contributes to a multi-layered display in which every component fulfils both a practical and a communication function.
- Suspended Promotional Panel: The Campaign’s Communication Focal Point
Positioned above the product area is a bespoke promotional panel with dimensions of 170 cm x 84 cm x 10 cm and suspended with a jute rope. The panel visually completes the composition, highlights the campaign slogan and captures shoppers’ attention from a distance. Its impressive dimensions, elevated positioning and distinctive branded design make it a natural focal point of the POS Theatralisation.
- Bespoke Branded Elements: Recognisable Brand Identity
To create an even stronger visual impact, the POS Theatralisation incorporates several large-scale branded thematic elements:
— Madri beer can with dimensions of 89 cm x 33 cm
— Madri beer bottle with dimensions of 120 cm x 30 cm
— Branded logo sign with dimensions of 50 cm x 44 cm
These bespoke 3D components bring Madri Excepcional’s instantly recognisable product imagery into the physical retail space, creating an engaging branded environment around the main product display. They reinforce the identity of Madri Excepcional and make the entire construction immediately distinguishable within the dynamic retail landscape. The details of the promotion are clearly communicated on each side of the display, while an integrated QR code provides shoppers with quick access to additional information.
The POS Theatralisation is made entirely from biodegradable FSC®-certified corrugated cardboard (FSC® C150230). The material enables the creation of a lightweight, functional and visually impactful construction aligned with contemporary requirements for more sustainable advertising solutions. The complete POS Theatralisation is delivered fully assembled and ready for direct positioning at the point of sale. This facilitates efficient implementation within the retail environment and ensures the correct arrangement of every component from the outset.
The Madri Excepcional POS Theatralisation demonstrates how a functional product area can be transformed into a complete brand experience. By combining a customised Pallet Display, a pedestal with dedicated product inserts, a suspended promotional panel and multiple bespoke branded elements, the project creates a powerful visual presence, communicates the campaign with clarity and distinguishes the products from competing offers at the point of sale.
