A POS solution that combines attention-grabbing design, high loading capacity, and long-term performance at the point of sale
Crafted by DIMEko, Premium Advertising Floor Displays with Plastic Holders showcase BILLA’s private label products. What makes this display premium? The additional gloss laminate coating, applied across all surfaces of the display, facilitates in-store service life of at least 2 years.
With dimensions of 60 cm x 37 cm x 165 cm, the reinforced POS construction has a significantly boosted total loading capacity of 80 kg, making it suitable for displaying a wide variety of product categories—from packaged food and beverages to beauty, household and cleaning products.
The wood-effect design extends across both the external and internal surfaces of the display, creating a premium appearance from every viewing angle. The spacing between the shelves is tailored to the size and all other characteristics of BILLA’s extensive product portfolio. This ensures optimal use of space, maximum product visibility, and convenient shopper access in the retail environment. Combining durability, high loading capacity, premium aesthetics, and long-term usability, the display serves as a valuable long-term marketing asset.
Advertising floor displays are among the most effective POS solutions for attracting shoppers’ attention at the point of sale. Thanks to their freestanding design, they can be positioned in high-traffic areas, where they increase product visibility, encourage impulse purchases, and highlight new product launches, seasonal assortments, or promotional campaigns. Beyond providing functional space for product showcasing, an advertising floor display also acts as a powerful brand communication tool, helping products stand out from competing alternatives on the shelf. For manufacturers and retail chains, the advertising floor display offers exceptional flexibility for creating different and impactful product displays while helping brands reach new consumer audiences.
