In the past, the ability of a POS display to stand out was determined primarily by its shape, material and graphic design. Today, lighting, movement, sound, scent, three-dimensional details and a variety of interactive elements can be added to displays and other advertising structures.
Technology in POS advertising encompasses solutions that enhance the visual presentation, functionality or interaction with the advertising structure. LED lighting creates a luminous accent, while interactive components can introduce movement, sound or another form of engagement.
Light naturally attracts the eye, which is why LED elements have a wide range of applications in POS advertising. They can highlight a logo, an advertising message, a specific area of the structure or an individual product.
When presenting a new product, for example, the lighting can be concentrated around its position. In a branded structure, it can emphasise a distinctive graphic or three-dimensional detail. The important point is to determine its placement at the design stage so that the LED lighting becomes an integral part of the overall composition.
DIMEko integrates LED lighting into a variety of POS structures, including floor and shelf displays, dump bins, pallet zones and custom advertising solutions. Projects can also incorporate illuminated add-ons with a custom design and three-dimensional effect. In certain solutions, power can be supplied by a battery capable of operating for up to 30 days without recharging.
When the concept calls for more active interaction with the POS structure, movement, a rotating mechanism, lighting or sound effects, and other sensory elements can be incorporated.
DIMEko develops custom POS structures featuring interactive and moving components, LED lighting, audio effects and scent. Depending on the project, different movement mechanisms can also be developed. These elements deliver the greatest value when they are connected to the campaign concept and the way the product is presented. Movement can draw attention to a specific detail, while sound or another interactive component can give shoppers an additional reason to approach the display and engage with it.
For some projects, a single technology is entirely sufficient. For others, combining several solutions makes it possible to create a more comprehensive concept. LED lighting can provide a focal point, while a three-dimensional or moving element can add another layer to the structure.
In such cases, design and technical development must progress together. A lighting element requires suitable placement and a power source. A moving mechanism must operate reliably through repeated use. The graphics must accommodate the three-dimensional elements without compromising product visibility or access.
How should the right technology be selected for a particular POS project? The choice begins with the purpose of the structure. If a product, logo or particular area requires a stronger visual emphasis, LED lighting may be the appropriate solution. Interactive and moving elements are suitable when engagement forms part of the concept. Practical conditions also matter: the duration of the campaign, the position within the store, the restocking method, the available space and access to an electrical power supply. Technology therefore has a place in a POS project when it solves a specific challenge rather than merely adding another visual effect.
Technology is most effective when it does not overshadow the product. Modern technologies expand the possibilities of POS advertising, but the product remains at the heart of the structure. LED lighting can make it stand out. Interactive elements can introduce movement or engagement where the concept requires it. DIMEko develops a wide range of POS advertising materials and structures in which materials, design, printing and additional features can be combined according to the product, the retail environment and the specific requirements of each project.