Two categories. Two silhouettes. One creative idea: the original product, meticulously recreated at an enlarged scale
A beverage bottle and a cylindrical silicone sealant cartridge ‑ two products from entirely different categories, transformed into the starting point for a distinctive in-store advertising presence.
For Aqua Viva Sport Refresh and Pattex, DIMEko develops customised floor displays that meticulously recreate the recognisable shape of each product at an enlarged scale. Here, the product is not simply placed on the display ‑ it determines its silhouette, construction and visual communication. United by one creative idea, the two displays follow entirely different structural principles. The result is two functional and instantly recognisable POS displays that capture attention and establish a strong brand presence at the point of sale.
The central challenge is to preserve each product’s distinctive shape with enough precision for it to be recognised at first glance. At the same time, the enlarged replica must provide sufficient space for product presentation and advertising messages while ensuring easy access to the displayed range.
For Aqua Viva Sport Refresh, the bottle’s rounded silhouette must accommodate three functional shelves without compromising its characteristic shape or limiting the available branding space. Pattex, with its cylindrical packaging, requires an entirely different approach. Instead of conventional shelves, the products are integrated directly into the body of the display through custom-shaped openings.
The two solutions share one creative concept but require individual structural development. It is precisely this relationship between recognisable form and practical functionality that transforms each enlarged replica into an effective advertising display.
Customising a POS display goes far beyond applying graphics to a standard structure. When the product itself determines the form, every element must be developed around its visual identity. DIMEko combines structural engineering with advertising design to transform distinctive product outlines into functional spatial solutions. Shelves, product openings, dividers, three-dimensional details and communication surfaces are all considered from the earliest stages of development.
Aqua Viva Sport Refresh ‑ the bottle recreated at an enlarged scale
Produced by DIMEko for our long-standing client Pepsi Bulgaria, the display meticulously recreates the Aqua Viva Sport Refresh bottle at an enlarged scale. With dimensions of 56 × 39 × 171 cm, the structure incorporates three rounded PVC shelves. Their shape follows the product’s distinctive silhouette, while the shortened side sections provide greater space and visibility for the advertising graphics.
Branding covers every visible surface, allowing the enlarged bottle and product communication to be seen from different positions within the retail environment. The display therefore retains its advertising impact regardless of the direction from which shoppers approach it.
Product dividers facilitate the orderly arrangement of the bottles while reinforcing the shelves. The structure has a total loading capacity of 40 kg ‑ approximately the equivalent of 50 × 0.75 L Aqua Viva Sport bottles.
The display is delivered fully assembled in a protective transport box, ready for immediate placement in the retail environment.
Pattex ‑ the product determines the cylindrical structure
For Pattex, DIMEko recreates the product’s distinctive cylindrical packaging as an unconventional enlarged floor display. Custom-shaped openings for the different silicone sealants are integrated directly into its body. They organise the range into clearly defined product zones while providing space to communicate the features of each variant.
The three-dimensional element at the top strengthens the visual resemblance to the original product and makes the silhouette even more recognisable. The rear advertising panel expands the available communication space and incorporates a QR code directing shoppers to additional digital content.
Here, product placement is integrated directly into the form of the enlarged packaging. The absence of conventional shelving further emphasises the display’s highly customised character.
In both projects, the product is recognisable before shoppers have even read the advertising message. The enlarged form captures attention from a distance, distinguishes the presentation from conventional floor displays and transforms the structure into a stand-alone brand object.
Projects of this kind demonstrate how creative interpretation and bespoke design can transform a familiar product into an original, functional and highly impactful POS solution.
