A POS Advertising Set is a customized combination of various types of promotional tools. A POS Advertising Set facilitates a distinctive and impactful brand presence at the point of sale. A POS Advertising Set showcases a brand’s campaign, product, or service in highly effective and compelling ways at the point of sale.
A POS Advertising Set allows for the showcase of a wide variety of products through a mix of advertising constructions and design approaches. Each item can be used independently or as part of eye-grabbing arrangements to create a complete advertising zone that captivates target audiences powerfully at the point of sale.
Why Are POS Advertising Sets So Effective?
POS sets are designed to create an environment in which the product becomes both the focal point and part of a broader visual story told through design and construction. Unlike single standard displays, POS sets allow brands to build a unified visual “corner” that encourages shoppers to linger longer, clearly highlights product differences, and creates a premium brand presence.
POS sets are especially effective for campaigns that rely on strong visual identity—new product launches, holiday-themed promotions, premium product lines, or in-store tasting activities. They enhance brand visibility, guide customer flow, and transform the in-store experience into something memorable and persuasive.
Example: Premium POS Advertising Set for Lindt Creamy
DIMEko developed a comprehensive Premium POS Advertising Set that includes Advertising Floor Displays, a Shelf Display, a Presentation Table, a 2D Wobbler, and an Advertising Totem.
The Premium Advertising Floor Display (59 cm × 40 cm × 135 cm) features a fully customized construction, an elevated base, and slanted sides that ensure maximum visibility of all displayed products. Added inserts secure the products, while specially designed “ears” allow the display to be positioned directly on a CHEP pallet for optimal logistics and in-store installation.
The Counter Display (17.5 cm × 28 cm × 22 cm) is designed for placement around checkout areas, while the Presentation Table (61 cm × 31 cm × 90 cm) includes dedicated openings that enable promoters to arrange products conveniently during in-store tastings. The Shelf Display (34.5 cm × 26.5 cm × 21.5 cm), available in two design variations, features two tiers and product dividers for excellent visibility of smaller items from the Lindt Creamy assortment.
The Automatic Floor Display (29 cm × 25 cm × 147.5 cm) assembles itself in five seconds, making it ideal for fast-paced campaigns. The double-sided Advertising Totem (55 cm × 22 cm × 160 cm) is equipped with an internal grid that ensures the structure remains upright without additional support, creating a strong visual presence from multiple directions in the retail environment.
Example: 3D Alpro Bottle POS Set with Pallet Branding
One of the strongest examples of an innovative POS Advertising Set is the Alpro campaign, for which DIMEko crafted a customized 3D mock-up bottle positioned on a smooth-rotating mechanism. This enlarged replica of the real product serves as a powerful visual accent, immediately attracting attention and establishing a distinctive brand identity within the store.
The Pallet Branding includes columns and an arch (120 cm × 80 cm × 190 cm), making it ideal for the presentation of large product quantities and thematic arrangements. The personalized header is cut along the contour of the bottle, seamlessly connecting the 3D element with the rest of the set and reinforcing the overall campaign design.
A POS Advertising Set is a powerful tool that merges design, functionality, and strategic marketing impact. It transforms standard product placement into a complete branded experience that attracts attention, enhances interaction, and drives sales.