As a process, rebranding is extremely quick and easy. It does not require the disassembly of the display or the rearrangement of the showcased products
When a product campaign changes, replacing the entire display is not always necessary. DIMEko’s innovative rebranding service for standard modular displays allows an existing POS construction to acquire an entirely new visual identity through branding developed specifically for it. The solution is ideal for brands that use standard modular displays and wish to adapt them for a new product, seasonal promotion, or advertising campaign.
“During production, PVC pockets are applied to the display’s side panels, allowing different branding visuals to be inserted. In this way, the client can use the same display for multiple campaigns over a specific time period in the retail space. The header is also a separate element, which means it can further enhance the rebranding of the display. Every new rebranding visual can be linked to a different campaign or a different product from the client’s portfolio.”
– Cvetelina Inkovska, Department of Sales and Growth
The solution enables the same base construction to be used for a variety of communication concepts, provided that the display specifications and the requirements of the particular project allow it.
Innovative rebranding is applicable when a company already has suitable standard modular displays, but their current appearance no longer corresponds to its next product or marketing initiative. This may occur when launching a new product, running a seasonal promotion or short-term advertising campaign, changing the communication concept, or periodically refreshing the brand’s presence at the point of sale.
The existing display is given a new look developed specifically for the new product or product line, eliminating the need to produce a new base POS construction. As a process, rebranding is extremely quick and easy. It does not require the disassembly of the display or the rearrangement of the showcased products. This is particularly practical in busy retail environments, where campaign changes must be implemented with minimal disruption to the existing product presentation.
The rebranding design can be fully customised to reflect the visual identity and objectives of the particular project. It may incorporate a logo, slogan, product imagery, advertising messages, and other elements of the brand’s communication. The visual concept can follow a specific advertising campaign, seasonal theme, product line, or established brand guidelines.
Christmas, summer, themed, and other seasonal campaigns can be communicated through temporary updates to the display’s exterior. For brands that use different campaign visuals throughout the year, rebranding makes it possible to align their POS presence with their current communication. The solution can also be used when the functional construction continues to meet the product’s requirements, but its visual appearance needs to be refreshed.
Rebranding can be implemented in supermarkets, hypermarkets, specialist stores, and retail spaces and environments where brands use standalone modular displays to showcase their products.
The primary value of this innovative service lies in its ability to transform the communication role of an existing POS construction, eliminating the need to produce a new display for every new visual concept. This approach allows an existing display to be viewed not as an advertising tool with a single fixed appearance, but as a versatile platform that can be effectively adapted to different communication objectives and a wide range of projects.